FAMILY TYPE
Licensing

We've moved from licensing by medium to a simpler model that's fairer, easier to understand, and more flexible. Pricing is based on your organisation's size and reach—not per seat, per project, or per use case. One licence covers your branded communications with optional add-ons for specific use cases.

BRAND LICENCE

Our Brand Licence covers all of your organisation's branded communications, one licence for your brand, not per designer or per project. Choose individual weights or the full family. Pricing scales with your organisation's size and reach.

What's included

  • Printed materials, presentations, annual reports, and internal communications.
  • Brand websites, landing pages, and other digital properties.
  • Print advertising, brochures, posters and out-of-home advertising.
  • Logo use, lockups, and wordmarks in your brand identity.
  • Signage and product packaging.
  • Video content, motion graphics, and animated assets (Broadcast requires an add-on).
  • Social media posts, campaigns, and content across all platforms.
  • Digital advertising including display ads, banners, and paid campaigns.

ADD-ONS

Optional extras to extend your licence for specific use cases.

CUSTOM FONT NAME

Exclusive internal naming rights for your organisation's brand system. Includes a unique family name, updated font metadata, and reserved naming rights.

APP LICENCE

Embed fonts in mobile apps, desktop apps, and other digital products. Add-on to your brand licence when you need font embedding in software.

BROADCAST LICENCE

Use fonts globally in TV, film, streaming, and broadcast content. Video and social media use is already included in the brand licence.

OEM LICENCE

Embed fonts in hardware or products you distribute. For device manufacturers and embedded systems. Please contact us for more information.

PRICING METRICS

Our pricing scales with your organisation's size and reach. We use a transparent formula that combines employee count and annual revenue to determine a fair price.

EMPLOYEE COUNT

Select your organisation's employee count. Smaller teams pay less; larger organisations pay more.

ANNUAL REVENUE

Choose your revenue band. Larger revenue means higher pricing, reflecting your organisation's reach.

ORGANIZATION TYPE

We recognise three types of organisations. Their different ability to pay—and whether they operate on revenue or funding—shapes which metrics we use to determine a fair price.

CORPORATE

For-profit organisations. Pricing based on employee count and annual revenue.

GOVERNMENT

Government organisations are priced on employee count only, not revenue or budget.

NON-PROFIT

Non-profits receive discounted tier adjustments and do not need to provide revenue.

LICENCE TERM

Choose the licence term that fits your organisation. Both options include the same usage rights, the difference is how you pay.

PERPETUAL

One-time payment, lifetime use. Ideal for established brands who want to own their licence outright.

ANNUAL

Lower upfront cost, renews yearly, and includes the same usage rights. Ideal for startups, evolving brands, or campaigns.

TERMS & SUPPORT

View our full licensing agreement or get in touch for custom licences and questions.

FAMILY TYPE · © 2026 Family Type
Currency
Theme